Customers Sought Feature
“Enabling users to pay for OpenBazaar purchases with bitcoin and dozens of other cryptocurrencies was always something we wanted to do, and ShapeShift enabled us to do that quickly and easily,” said Brian Hoffman, OpenBazaar CEO and project lead. “Our community has been very eager for this feature and we’re happy to be able to provide it through a great partner.”
The Shifty Button gives websites the option of accepting digital currencies by creating an easy-to-implement snippet of code. The code is free and open source and has been integrated by various bitcoin-friendly merchants to broaden customer payment needs.
Erik Voorhees, founder and CEO of Shapeshift, said both companies foster permissionless exchange among anyone.
OpenBazaar Makes Progress
OpenBazaar won three of five awards during the 2016 Blockchain Awards in New York City in May, including “Best New Startup,” “Bitcoin Champion of the Year” and “Most Promising Consumer Application.”